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Build Business. Sell Inventory. Book Rooms.

We want to help provide the right tools for your business to succeed, whether that means compiling your information into a top-notch website to be a resource for travelers, drawing corporations to host their meetings in your destination, advertising on multiple channels to reach the maximum number of people possible or a combination of them all, we have you covered.




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Your Internet Marketing and Sales plan has never been easier!

Our team will customize a program to address the needs and goals of your organization and we do all the work! The types of organizations and businesses that we specialize in providing custom Internet Marketing and Sales programs for are:

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Trackable Destination Marketing and R.O.I.

Our team will develop an effective digital strategy specific to your destination that will be results driven. Our programs are trackable and offer a transparent return on investment. They are focused on capturing valuable meeting planner leads and/or leisure visitors to targeted market segments.

  • Strategic Planning
  • Brand Development
  • Non-dues Revenue Generation
  • eCommerce Solutions
  • Online Advertising
  • Online Public Relations (Social Media Management)
  • Lead Generation
  • Search Engine Marketing
  • Targeted Email Campaigns

Powerful Destination Sales & Marketing for your Venue

Destination Advantage’s team of specialists works as an extension of our Convention Centers and hotels sales and marketing teams. We are strategic partners, providing powerful, targeted programs to generate qualified sales leads. Our goal is to generate new business when you need it the most.

  • Destination Marketing focused for Venue Management
  • Brand Development
  • Sales and Marketing Planning
  • Targeted Email Marketing
  • Online Advertising
  • Incentive Marketing and Hot Dates Promotions
  • Attendance Boosting for Featured Event Promotion
  • Online Public Relations (Social Media Management)
  • Lead Generation and Lead Management

Promote Your Community

Our team specializes in building business in your destination and includes programs that focus on engaging current membership and increasing new membership. We help you surpass your goals with trackable effective digital programs that help grow your EDC or Chamber’s membership and put your EDC/Chamber in the digital spotlight.

  • Membership Drive Campaigns
  • Community Event Promotions
  • eMail Marketing
  • Non-dues Revenue Generation
  • Corporate Relocation Lead Generation
  • Online Public Relations

Planning Made Easy

Planning and/or attending an event? is the largest database of current convention center events. Choose your destination to view an updated calendar of events. Planners also use to find open dates at some of the most popular convention cities. Easily submit your RFP utilizing our application and use your profile to save and manage RFP responses.

  • Cost-free event planning assistance
  • The best meeting deals from the best meeting destinations
  • Custom Planner Dashboard to manage and compare venue proposals
  • Swift RFP Builder
  • Save time and money planning events with our Hot Dates Calendar
  • Find special Booking incentives
  • Follow Featured Events to attend or exhibit

Meet The Team

Donovan Shia

Managing Partner

Since 1999 Donovan has been a top influential member of the destination marketing community. He continues to use cutting edge technology to help keep the industry moving forward.

DeeAnna Heavilin


Working with Destination Advantage as a marketing intern in college, DeeAnna has been promoted to Controller and manages client billing and Destination Advantage financials.

David Andre

Director of Marketing & Communications

As a valued customer of Destination Advantage at two DMO’s, David brings 30+ years of destination marketing experience to the team. He also has taught Destination Marketing at the University Level.

Julia Anderson

Director of Client Services

Working in Digital Marketing since 2017, Julia joins the team as our Director of Client Services. She blends her organizational and creative skills to help clients scale their growth.

Tudor Cocis

Content Manager

Tudor joined the team in 2015 and works on our content management team assuring venue calendars and events are perfectly synced. His tenure has helped him to perfect his craft and ensure every detail is covered.

Qutub Bharmal

Senior Website Developer

Since 2011, our local WordPress expert Qutub has been pushing the envelope of Destination Marketing websites using the newest and best technology practices to create websites that showcase client’s destinations to the world.

Paul Cocis

Senior Software Engineer

Coding since 2004 and working with Laravel since 2013, Paul is our developer “genius” who is in charge keeping our website applications on the cutting edge and solving any coding puzzle handed to him.

Booking a room has never been easier

Book a room

You can now book a room close to the event venue in just a few clicks. We have partnered with the best hotels in the area to provide you with the best experience possible.

  • Attend to events
  • Visit Venues
  • Travel to cities
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